Sunday, November 21, 2010

Adwords - Good Ads

The key to a good ad with high click-through rate focuses on the solution to the problem. Dare I even say, on an emoptional level. For example, I ran 2 ads as part of the same campaign, and I let Google choose which ads to display. They were both displayed about 14,000 times. However, the one that said "Unlock Codes" got 11 clicks and the one that said "How To Unlock" got a whopping 69 clicks.

Think about that for a second. I lost 58 customers because of the ad that was run for a few hours. If the other ad were run full time, I could have made more sales.

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