I have been working on my first new website in a few years. It revolves around something I am an "Authority" in, and that is Photo Retouching. It's located at http://www.TheArtofRetouching.com and while it was originally just a personal portfolio, it quickly turned into very large website with video tutorials, sales and all kinds of stuff. I used Market Samauri to focus in on the keywords that I could use to break in with. I hired an SEO company, and the RSS feed is now on YouTube.com and iTunes. Pretty cool.