The next big book you should start reading is Chet Holmes - The Ultimate Sales Machine. Unless you are reading one of the other books I have suggested, you should stop what your doing, and go get this one. Worth every penny and then some. Sometimes it feels like it gets a little repetitive and does not move off the topic, but then starts shooting off information, ideas, and concepts at a pace faster than I can mentally grasp. I am listening to the audiobook in my car (like usual) and I find that I keep pausing it, so that I can think about what was just said, and what I can do to implement the idea for my own business. Great, great stuff. This is one of those super long, amazing, stop what your doing and change course, type of books. It is 11(!!!) Cd's and could have easily been 5 or 6 seprate books all dealing with different aspects of your business. But, the fact that it only cost you a few dollars, and will give a lifetime of information is another one of those great finds.